About Us

Shenzhen Deogra Electricl Co., Ltd. boasts a strong industry foundation and brand heritage.The company has established in depth partnerships with the three major global leaders in the hairdressing products industry.

Specialize in hair straighteners, curlers, and dryers for both salon and home use, offering a diverse range of products to meet market needs.

With over 20 years of experience in the OEM and ODM industry,we offer extensive expertise in hair dryers and hair straighteners, curling irons, supported by comprehensive services including logistics,design.and tailored support for all client needs.

CORPORATE CULTURE

PURPOSE

PURPOSE

With Sincere Love in Heart, Striving for Excellence

VISION

VISION

With personal care products as the cornerstone, we provide all products and services that meet human needs.

VALUES

VALUES

Unite like-minded individuals to create a quality life.

SPIRIT

SPIRIT

Spirit of Responsibility、Spirit of Professionalism、Spirit of Teamwork

PHILOSOPHY

PHILOSOPHY

Operate with Integrity, Win with Quality, Develop through Innovation.

WORK POLICY

WORK POLICY

Each fulfilling their role, smooth communication, coordinated work, enhanced efficiency, and results through action.

MILESTONE

2004-2024,Milestones of Deogra

2004
2005
2006
2007
2008
2010
2012
2014
2015
2017
2018
2019
2020
2021
2022
2023
2004
  • 2004

    Deogra Electric Appliance Established

  • 2004 Oct

    Developed the first LCD blue backlight display ceramic heating flat panel styling tool DG036 in the hairdressing industry in China.

  • 2004 Nov

    First Participation in Asia's Largest Beauty Expo

2005
  • 2005

    Deogra Electric Appliance Officially Registered and Established.

  • 2005 Apr

    Developed the first LCD blue backlight curling styler DG019 in China's hairdressing industry; the first LCD blue backlight digital display hair dryer DG065.

    First Participation in Cosmoprof Bologna in Italy.

  • 2005 Nov

    Deogra innovatively designed and developed the world's first LCD digital display cordless flat iron, DG048. This product was praised by Mr. Fernado Romero, a former CEO of Sassoon for 30 years, as the world's best cordless flat iron.

2006
  • 2006

    Deogra initiated its first collaboration with a professional development team from South Korea, applying lithium battery technology to the development of hairdressing appliances.

  • 2006 Jul

    First Participation in Cosmoprof Las Vegas in the United States

2007
  • 2007 Mar

    Established the Injection Molding Department, Silk Screen Printing Department, and Spray Coating Department at Deogra Electric Appliance.

  • 2007 Nov

    Worldwide debut of the first lithium battery wireless charging flat iron, model DG049, available in configurations of one battery and one charger, or two batteries and two chargers. Equipped with a charging dock and a car charger, this cordless flat iron became a global bestseller.

  • 2008

    Collaborated with Wuhan University to improve the PTC heating principle, marking the beginning of a fast and safe heating era.

  • 2010

    Applied keratin technology to the development of heating panels.

  • 2012

    Introduced nut oil technology into the hairdressing tools industry.

  • 2014

    Engaged in in-depth collaboration with the J3 R&D team from South Korea to apply the durable and convenient fiber-wrapped fabric technology (NST) to the beauty and hairdressing industry.

2015
  • 2015

    Deogra, in collaboration with the South Korean R&D team, once again applied the new, safe, and fast JPH heating technology to the development of hairdressing tools and equipment, making a significant impact.

2017
  • 2017

    Achieved the status of National High-tech Enterprise.

  • Deogra has applied advanced high-performance polymer heating film technology to the beauty and wellness product sectors, entering the health and wellness industry.

2018
  • 2018

    Developed a new product line of smart coffee bean roasters and portable grinders, receiving widespread praise from customers. The products were successfully introduced to the markets of China, Japan, Korea, and Taiwan.

2019
  • 2019

    Developed a new series of USB-powered DC hair styling products, securing substantial market orders in Japan, Korea, Europe, the U.S., and China.

2020
  • 2020

    The world's first 5mm ultra-thin electric grill pan launched.

  • Applied the company’s advanced heating technology, successfully developed in-house, to a range of home and kitchen appliances, as well as hair care and wellness products, marking the start of a new round of self-challenge.

2021
  • 2021

    Established a wholly-owned subsidiary - Dongguan Jingfu Plastic Technology Co., Ltd.

  • The first electric curling iron that integrates NST and flexible heating film technology has been successfully developed, applying innovative technology to small household appliances.

2022
  • 2022

    Upgraded the functions of the Technology R&D Center; Established the Deogra Electric Appliance Laboratory in accordance with CNAS international standards.

  • 2023

    Our own brand "DePai" was recognized as a "Well-Known Brand in Shenzhen".

  • Korea Legato Awards
  • Chinese Academ y of Sciences
    Innovation and Entrepreneursh ip Award
  • Spain Glo premium partner
  • Japan Panasonic-Quality and Safety Award
  • Spain TERMIX-Commitment to a Better World Award
  • Korea Legato-President's Special Award
  • Japan Panasonic-Overseas Collaborative Design Award
  • Guangdong Specialized and Innovative Enterprises
  • High and New Technology Enterprise Certificate
  • Safety Management Benchmark Enterprise
  • Guangdong Province Credible and Contract-Respecting Enterprise
  • Japan MTG Certificate of Commendation
  • MTG Partner Association Transaction Volume Ranking No. 1

Korea Legato Awards

Chinese Academ y of Sciences
Innovation and Entrepreneursh ip Award

Spain Glo premium partner

Japan Panasonic-Quality and Safety Award

Spain TERMIX-Commitment to a Better World Award

Korea Legato-President's Special Award

Japan Panasonic-Overseas Collaborative Design Award

Guangdong Specialized and Innovative Enterprises

High and New Technology Enterprise Certificate

Safety Management Benchmark Enterprise

Guangdong Province Credible and Contract-Respecting Enterprise

Japan MTG Certificate of Commendation

MTG Partner Association Transaction Volume Ranking No. 1

Korea Legato Awards
Chinese Academ y of Sciences Innovation and Entrepreneursh ip Award
Spain Glo premium partner
Japan Panasonic-Quality and Safety Award
Spain TERMIX-Commitment to a Better World Award
Korea Legato-President's Special Award
Japan Panasonic-Overseas Collaborative Design Award
Guangdong Specialized and Innovative Enterprises
High and New Technology Enterprise Certificate
Safety Management Benchmark Enterprise
Guangdong Province Credible and Contract-Respecting Enterprise
Japan MTG Certificate of Commendation
MTG Partner Association Transaction Volume Ranking No. 1

Manage

Sorting

The "Sort" step involves removing unnecessary items from the workspace to eliminate clutter and improve efficiency. This ensures that only essential tools and materials are available, leading to a safer and more organized environment.

Set in Order

"Set in Order" focuses on organizing tools, materials, and equipment systematically. Everything has a designated place, ensuring quick access and minimizing time lost searching for items. This step ensures a smooth and efficient workflow.

Shine

"Shine" means maintaining cleanliness and regular upkeep of the workspace and equipment. A clean environment prevents safety hazards, reduces downtime, and improves employee morale by creating a pleasant and healthy working atmosphere.

Standardize

Standardizing processes ensures consistency and quality across operations. It includes creating clear guidelines, visual controls, and procedures to ensure that all tasks are performed efficiently, reducing errors and improving overall productivity.

Safety

Safety is a critical aspect of the 8S system. Ensuring that the workplace is free of hazards, conducting regular safety training, and promoting safe practices helps minimize risks and ensure a safe, secure environment for all employees.

Study

The "Study" element emphasizes continuous learning and self-discipline. By encouraging employees to continually improve their skills and stay updated with industry trends, the organization fosters a culture of personal development and adaptability.

Exhibition

  • 2024-10

    Beauty Istanbul

  • 2024-03

    Cosmoprof Bologna

  • 2023-04

    HK Spring Electronics Fair

  • 2022-11

    Singapore Beauty Expo

  • 2019-11

    Cosmoprof Asia

  • 2018-11

    Cosmoprof Asia

  • 2018-10

    Korea Beauty Expo

  • 2018-04

    HK Electronic Show

  • 2018-03

    Cosmoprof Bologna

  • 2016-11

    Cosmoprof Asia

  • 2016-04

    Cosmoprof Bologna

  • 2015-09

    China Beauty Show

  • 2015-03

    Cosmoprof Bologna

  • 2014-09

    Guangzhou Beauty Expo

  • 2012-11

    Cosmoprof Asia

  • 2012-10

    HK Electronic Show

  • 2011-10

    HK Electronics

  • 2011-04

    Cosmoprof Bologna

  • 2010-03

    IHA Chicago

  • 2010-03

    Hair Brazil

  • 2009-11

    Cosmoprof Asia

  • 2009-04

    Cosmoprof Bologna

  • 2007-11

    Cosmoprof HK

  • 2007-07

    Cosmoprof USA

  • 2006-07

    Cosmoprof Vegas

  • 2006-04

    Cosmoprof Italy