About us

History

2004 Deogra Electric was founded Developed the first LCD blue backlight display ceramic heating flat panel styling tool DG036 in the hairdressing industry in China.

2005 Deogra Electric was officially registered and established Developed the first LCD blue backlight display curling iron DG019 in China's hairdressing industry.

2005-10 Developed the first hair dryer in China's beauty industry with an LCD blue backlight digital display, model DG065.

2005-11 Developed the world's first LCD digital display cordless flat iron, model DG048. This product was praised as the world’s top cordless flat iron by Mr. Fernado Romero, an American who served as the CEO of Vidal Sassoon for 30 years.

2006 Participated in the Bologna Beauty Exhibition in Italy for the second time.

2006-07 Participated in North America's largest beauty exhibition for the first time.

2007 Worldwide debut of the first lithium battery wireless charging flat iron, model DG049, available in configurations of one battery and one charger, or two batteries and two chargers. Equipped with a charging dock and a car charger, this cordless flat iron became a global bestseller.

2015 Deogra, together with a Korean R&D team, once again applied the innovative and safe JPH rapid heating technology to the development of hair styling tools and equipment, creating quite a stir.

2017 Deogra has applied advanced high-performance polymer heating film technology to the beauty and wellness product sectors, entering the health and wellness industry.

2018 Developed a new product line of smart coffee bean roasters and portable grinders, receiving widespread praise from customers. The products were successfully introduced to the markets of China, Japan, Korea, and Taiwan.

2019 Developed a new series of USB-powered DC hair styling products, securing substantial market orders in Japan, Korea, Europe, the U.S., and China.

2020 The world’s first 5mm ultra-thin electric grill is launched Applied the company’s advanced heating technology, successfully developed in-house, to a range of home and kitchen appliances, as well as hair care and wellness products, marking the start of a new round of self-challenge.

2021 The first electric curling iron that integrates NST and flexible heating film technology has been successfully developed, applying innovative technology to small household appliances.

About Us

Shenzhen Deogra Electricl Co., Ltd. boasts a strong industry foundation and brand heritage.The company has established in depth partnerships with the three major global leaders in the hairdressing products industry.

Specialize in hair straighteners, curlers, and dryers for both salon and home use, offering a diverse range of products to meet market needs.

With over 20 years of experience in the OEM and ODM industry,we offer extensive expertise in hair dryers and hair straighteners, curling irons, supported by comprehensive services including logistics,design.and tailored support for all client needs.

6s

SHITSUKE (Discipline):

We fosters a culture of discipline, where every employee is committed to following standards and maintaining a positive work ethic.

SEIKETSU(Cleanliness):

We ensure a consistently clean and organized workspace, reflecting our dedication to quality and efficiency.

STUDY (Learning):

Continuous learning and improvement are at the core of our company's growth, driving innovation and success.

SAFETY (Safety):

Safety is our top priority. We ensure our employees are well-protected with proper safety protocols, equipment, and training, fostering a secure and healthy working environment.

SEIRI (Sorting):

Creating a more efficient workspace starts with sorting. By eliminating unnecessary items, we maintain an organized environment that helps improve productivity and reduce waste.

SEITON (Set in Order):

Everything in its place. With systematic organization, tools and materials are easily accessible, ensuring smooth workflows and reducing the time spent searching for items.

Korea Legato Awards
Chinese Academ y of Sciences
Innovation and Entrepreneursh ip Award
Spain Glo premium partner
Japan Panasonic-Quality and Safety Award
Spain TERMIX-Commitment to a Better World Award
Korea Legato-President's Special Award
Japan Panasonic-Overseas Collaborative Design Award

Korea Legato Awards

Chinese Academ y of Sciences
Innovation and Entrepreneursh ip Award

Spain Glo premium partner

Japan Panasonic-Quality and Safety Award

Spain TERMIX-Commitment to a Better World Award

Korea Legato-President's Special Award

Japan Panasonic-Overseas Collaborative Design Award

Corproate
vision
Corproate
purpose

With sincere love in our hearts, we strive for excellence
Corporate
Values

Unite people with lofty ideals to create quality life
Entrepreneurial
spirit

Integrity, unity, fraternity, vigor, efficiency, perfection